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Disney's parks are its top money maker — and it plans to spend $60 billion to keep it that way

·1 min

Disney’s experiences division, which includes its theme parks, is performing well as the company adapts to changes in viewing habits. The division, led by Josh D’Amaro, is overseeing additions and changes to the parks with a $60 billion investment planned over the next decade. Disney is focusing on innovations in robotics, immersive storytelling, and other strategies to attract visitors. D’Amaro took charge of the division in 2020 amidst operating losses due to the pandemic. However, the experiences division rebounded with record revenue and operating income in 2023. The division accounted for 36% of Disney’s total revenue and 70% of its operating income that year. Disney has pledged to invest $60 billion in experiences over the next decade to keep its parks fresh and relevant.