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After an earnings blow out, CEO explains how Gap is ‘reigniting' its brand

·1 min

Gap’s earnings report exceeded expectations, leading CEO Richard Dickinson to explain how the company is successfully turning its business around. Dickinson, who took over as CEO six months ago, emphasized the brand’s unique qualities and efforts to amplify trend products using music and fashion as entertainment. Gap’s revenue of $4.3 billion surpassed the expected $4.22 billion. Dickinson’s previous success with reviving Mattel’s Barbie brand has contributed to his confidence in his current role. Gap’s largest brand, Old Navy, saw growth this quarter, and the company hired fashion designer Zac Posen as Old Navy’s creative director.