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Why Walmart is buying Vizio

·1 min


Walmart Expanding Advertising Business with Acquisition #

Walmart is expanding its advertising business to compete with Amazon by acquiring TV maker Vizio for $2.3 billion. The move aims to generate additional revenue by offering advertising opportunities on Vizio televisions. With over 18 million active accounts on Vizio’s Smart TV operating system, Walmart plans to leverage this customer base to increase ad offerings and offer exclusive entertainment options. By venturing into the advertising space, Walmart hopes to supplement its low-margin retail business and boost profits. Other retailers, including Kroger and Target, are also developing their advertising businesses to follow Amazon’s successful model.