US box office on track to have worst Memorial Day weekend since 1995

The summer movie season has typically kicked off with a bang, especially during Memorial Day weekend. However, this year has been lackluster in terms of box office revenue. Memorial Day ticket sales in the US were significantly lower than previous years, reaching an estimated $128.3 million compared to $205 million last year. Adjusted for inflation, this marks the lowest-grossing Memorial Day weekend since 1995. The sluggish start to the summer box office, exacerbated by last year’s strikes in Hollywood, could potentially impact the overall box office totals for 2024.