Trader Joe's tiny coolers are selling like hot cakes. Why and how do products go viral?

A recent trend has emerged where social media influencers play a significant role in making retail products go viral. They buy and promote these items on their popular social channels, causing trends to spread rapidly across the whole country. Trader Joe’s is one brand that has seen its products go viral multiple times, thanks to influencers on platforms like TikTok. Despite Trader Joe’s limited social media presence, content creators have filled the void, helping these products gain even more popularity. By capitalizing on this trend, influencers are playing a crucial role in retail marketing.