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The iPhone is getting a ‘glow' up. What to expect from Apple's Monday event

·2 mins

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Apple is set to unveil its first lineup of iPhones specifically designed for generative artificial intelligence during its annual hardware event. The company aims to showcase the capabilities of its Apple Intelligence system, which allows users to create text and images. The event is highly anticipated as Apple faces pressure to prove that its AI features and iPhone 16 updates are worth the upgrade. The company also hopes to demonstrate its competitiveness in the AI space. iPhone sales have been sluggish recently, and investors are looking to AI to boost demand. Apple’s stock has seen a significant increase since the announcement of Apple Intelligence. The event is crucial for Apple to tap into the large market of individuals who have not upgraded their iPhones in over four years. While there may be updates to other products and services, the focus will be on the iPhone upgrade cycle. Apple is expected to showcase features such as more natural conversations with Siri, improved email drafting, and enhanced photo organization. The new iPhones may also have an updated processor chip to handle the increased data processing needs of AI without compromising battery life. Price remains a question, with speculation that Apple could raise prices slightly due to the new AI features. Rumors suggest that Apple may also announce updates to the Apple Watch and AirPods, including a thinner design with a larger screen for the Apple Watch Series 10 and new low-end and mid-tier AirPod offerings.