Paramount is hunting for a streaming partner, could kick off a wave of deals

Paramount Global is in discussions with multiple companies to explore a potential merger of its streaming service, Paramount+. Warner Bros. Discovery has shown interest in merging Max and Paramount+ as a joint venture. The media industry has been seeking ways to better monetize streaming content after experiencing significant losses. Paramount Global is discussing the possibility of merging Paramount+ with an existing platform and co-owning it. This could potentially lead to new streaming partnerships and a more stable media industry. By merging their services, Max and Paramount+ could better compete with Netflix and Disney’s platforms. Other companies, such as NBCUniversal, have also expressed interest in joint ventures with Paramount+.