NFL season expected to spur record $35 billion in legal sports wagers

Football fans in the United States are expected to wager a record-breaking $35 billion during the NFL season, according to projections by the American Gaming Association (AGA). This represents over 30% growth compared to the previous season. Licensed sportsbooks like DraftKings, FanDuel, and ESPN Bet are striving to increase their market share. Despite the positive outlook for sports betting, the stock performance of gambling companies has been varied. As the NFL kicks off, sportsbooks are launching new technologies and promotions to attract customers. FanDuel, for example, has partnered with YouTube to offer a special ‘Sunday Ticket’ deal. Additionally, the sports betting industry newcomer Fanatics Sportsbook has gained traction by leveraging its existing customer database and offering unique rewards. Penn Entertainment is also looking to improve its digital business and integrate its ESPN Bet platform. Meanwhile, BetMGM has introduced a single wallet feature in Nevada, allowing customers to seamlessly access their accounts across different states.