Meet the influencers making blue-collar jobs cool

Through viral social media posts and how-to videos, influencers are inspiring a new generation to consider a career in the trades. Their content highlights an alternative path to success, especially as the demand for skilled workers grows and the cost of a traditional four-year college degree skyrockets.

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Influencers on social media are using popular posts and instructional videos to encourage young people to pursue careers in the trades. These influencers aim to showcase an alternative route to success in light of the increasing demand for skilled workers and the soaring costs associated with obtaining a bachelor’s degree.