Frontier Airlines Plans First-Class Seats #

Frontier Airlines is set to introduce first-class seating, marking a strategic shift as the airline industry competes for premium customers. In September, the airline will renovate the first two rows of its economy seats, opting for a more spacious first-class, two-by-two configuration. This enhancement coincides with a revamped loyalty program offering seat upgrades and a free companion ticket for its top-tier members.

By mid-2025, frequent flyer miles will also be redeemable for seating upgrades and baggage fees. The initiative anticipates generating approximately $250 million in 2026, escalating to over $500 million by 2028. “While we have the lowest costs in the industry, we don’t have the best revenue model,” said the CEO, acknowledging the current revenue strategy’s limitations.

The first-class seats are expected to attract passengers on longer routes, aligning with the broader trend of airlines outfitting aircraft with premium seating options. This development pressures budget carriers to provide competitive alternatives. While major airlines lead this transition, Frontier will position its premium offering as a cost-effective alternative.

Additionally, Frontier maintains its strategy of selling rows with blocked middle seats and plans to continue this service. As part of a broader industry transformation, another airline intends to introduce extra-legroom seats and abandon its long-standing open-seating model. Another competitor, which recently filed for bankruptcy protection, offers large front seats akin to domestic first-class options.