Delta to launch premium economy service on NYC-LA flights in air travel upsell race

Delta Air Lines announced plans to introduce premium economy service on transcontinental flights starting in September. The move aligns with the airline’s strategy to increase sales of higher-priced tickets and cater to passengers seeking more space and perks. Premium economy is positioned between first or business class and regular economy, and typically carries a higher ticket price. Delta’s rivals, such as United, are also investing in premium seating and other enhancements to attract high-spending travelers. Revenue from Delta’s premium products rose by 10% in the first quarter compared to the previous year.