Apple needs to make the iPhone cool again. Today is its chance

Apple’s upcoming annual Worldwide Developer Conference (WWDC) could be a turning point for the tech giant. While the iPhone remains a significant revenue generator for Apple, sales growth has been slow due to longer upgrade cycles and competition in China. To reinvigorate iPhone sales, analysts are looking to Apple’s AI capabilities, with expectations for new features to be announced at WWDC. If these features provide a compelling reason to upgrade, they could boost the company’s growth. However, Apple needs to deliver a presentation that convinces consumers to invest in the new iPhone. Holding its own in the AI race is also essential for Apple’s position as a technology leader. Apple is set to introduce consumer-facing AI updates, with the possibility of generative AI capabilities for Siri. The introduction of these features could drive a new iPhone upgrade cycle and positively impact the company’s stock.