What attracts people to a hotel, restaurant or apartment building? You might think it's the food at a CommonWealth Coffeehouse, or that the 1221 Broadway apartment's public areas are what attracts people.
Developers spend time and effort on your comfort. Luis Miguel Martinez is the urban development director at AREA Real Estate. He said that if done correctly, people will not even notice the effort that was put into the project.
He told the Business Journal that "80% or 90%" of people who enter a well-designed space – whether they are architects, engineers, or designers – just feel comfortable. "They don't understand why or how this feeling comes about, but they feel good in a well-curated space."
Analy Diego has been helping people create a sense of community in San Antonio for the last couple of years.
Martinez stated, "That is what she does perfectly."
Diego is an Interior Designer. She is an interior designer. She has formalized her work over the last few years with the launch in 2021 of Analy Diego Designs. She and a few interns from her interior design classes at the University of Texas at San Antonio make up the studio.
CommonWealth's flagship Alamo Heights and forthcoming Jones Avenue locations are designed to make customers feel at home. The Alamo Heights Cafe is decorated in a French style because the French bakery oversees the menu. Her design choices are flexible and can be adapted to suit any situation, from small changes to large-scale renovations.
Diego said that while the majority of our palette can be changed easily, certain aspects are more permanent. "I love color. "Color is an important part of my work, but I understand that some spaces don't require a lot or vibrant colors."
She is overseeing the remodelling of the new CommonWealth at Jones Avenue. The former Rosella Coffee has been transformed from its minimalist design to something more eye-catching. Marcel Arana is a co-owner at the CommonWealth coffee chain. He told the Business Journal that he wants the space to look "candy" to the eyes and to evoke the "comfort of staying around."
Diego was a working interior designer and artist for the majority of her career. She took on odd residential or commercial projects through word-of mouth. She didn't focus on building a company.
The '68 was renamed by AREA in 2018 when it rebranded the Hemisfair apartment project, which had been known as Acequia Lofts. David Adelman, AREA's principal at the time said that the name change would allow for more design flexibility.
It was then that Martinez began to hear about Diego's works. He invited her to discuss the design of the common areas. Diego suggested that he source artwork from a variety of local artists, and blend it into the themes of the 1960s. These themes would be displayed in the lobby, public hallways and other areas.
Martinez believes that Diego's work in design is difficult for many to emulate, but she has managed to combine a wide range of tastes.
Martinez stated that "it's the best from the local and international."
Adelman was so impressed with her work that he hired Adelman to design the interior of his home once The '68 had been fully realized. He wanted to combine the mid-century look of his 1959 house with artistic tributes from the city.
He said that "[her style] definitely has local flavor due to her local talent and expertise." It has a modern, clean look.
He's confident she will become a household name in the development world beyond the city as time passes.
He said: "I'll be proud to say that I knew her when she was a young interior designer in San Antonio and eventually in Texas."
Diego's spouse floated the idea of moving to Austin several years ago. He told her she'd love Austin's art scene. Diego was not convinced.
She said, "I told you I wanted to stay here." "I don't wanna go to Austin to try and fit in. I would rather stay because I am aware that something will happen. San Antonio will grow faster than you can imagine and we'll start to define our own identity.
She is now working as hard as anyone else to define this identity. She describes it as a place with many faces that embraces diversity and a variety of cultures, without abandoning the past.
She said, "I think it's wonderful that many of the new things coming don't ignore the past." It's just like the Pearl. "It's new but it doesn't disregard the old."
She describes her style as a mix of old and modern. She can either lean towards classic taste, or go for the eclectic and edgy.
She said, "I prefer to choose furniture and finishes which aren't too trendy." "Yes, it's beautiful to be trendy, but I like the timeless look."
Diego, an interior designer who is also a painter by trade, has learned how to adapt a client’s vision while still maintaining the original flair that attracted the client in the first instance.
She said, "We tend to have big dreams and visions because of our artistic background." The good news is that interior architecture and design puts things into perspective. We know the reality of art, design and installations. "I think we are able to balance our artistic vision with how to edit that vision so [a project] is able happen."
She eventually wants to hire someone that can share in the design aspects of projects as more work is received. Her current employees are primarily responsible for technical tasks, such as 3-D modeling.
She said, "There must be some sort of connection." "I must admire what they are doing on their own, and they must admire what I am doing or what our company is doing. Once that's set up and we connect, I believe it will be okay. They may have better ideas or vice versa. "That's what teams do."
Diego has set the pace and is quickly becoming one of the most sought-after interior designers in the city. Her style is being experienced by more and more people every day.